Cemit provides the foremost solutions for the creation, organization and management of marketing databases, the basic prerequisite for achieving the right direct marketing strategy.
Making effective use of a marketing database means:

• Increasing sales and customer retention
• Handling different customers in different ways (differentiating the product, the offer and the communications approach)
• Keeping customers satisfied

Cemit offers consultancy and support in each essential stage:

• Marketing objectives — PLANNING
• Handling of database source information — INPUT MANAGEMENT
• Accuracy/Effectiveness/Uniformity of customer data — CUSTOMER FILE MANAGEMENT
• Accurate updating/Availability of information/Georeferencing — DATA MANAGEMENT

Objectives
The efficient use of a marketing database generates a personal relationship, bonding your best customers and generating profit. Thanks to this relationship it is possible to achieve:

Greater efficiency
Reduction of costs, with marketing intervention directed at the most profitable customers (a result not achievable with other methods)

Greater effectiveness
The measurability of results allows costs and benefits to be compared immediately and realistically.